Misfit Story — CHRISTINA CAMPO
She built a thriving business. Then she got even smarter about it.
Christina Campo, Email Marketing & CRM Consultant, came to Band of Misfits to grow her business. What she found was something better: the clarity to build it her way.
New Clients
landed within weeks of joining BOM
Rates Raised
with confidence to charge what her work is worth
One Clear Direction
toward work that brings her joy and the courage to say no to everything else
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"I have the confidence to charge what I'm worth and a community that supports me. The return on this investment showed up in my business almost immediately."
She was good. Really good. And completely exhausted.
Christina knows email marketing and CRM the way some people know their neighborhood: every shortcut, every hidden gem, every pothole to avoid. After years in the industry, she'd built a solid consultancy with real clients, real revenue, and real momentum.
She had also built something she hadn't planned on: a workweek that didn't stop.
The clients kept coming. The subcontractors needed managing. The to-do list grew longer. Christina kept saying yes to the interesting project, the referral she couldn't turn down, the client who needed just one more thing. She is, by her own description, someone who cares deeply about the people she works with. That's her superpower. It was also becoming her ceiling.
"I knew I needed to make a shift," she says. "I just couldn't quite see what that shift looked like."
BOM in action
What BOM helped with: The Life Coin framework helped Christina take an honest look at how her business was serving her whole life — not just her revenue goals. When you map where your energy goes, it gets harder to ignore where it's going wrong.
The question she hadn't let herself ask.
Most business coaches will tell you to grow. More clients, bigger team, higher revenue. Scale it up. Christina didn't want a bigger version of what she had. She wanted a better version, and she was starting to understand those are two completely different goals.
When she joined Band of Misfits, she came for the business strategy. She stayed because the questions asked were ones she'd never thought to ask herself.
What if the goal isn't to take on more, but to get better at doing less? What do you actually love doing? What are you truly great at? And are you spending your days there?
These aren't soft questions. For a consultant, they're the most important business questions there are. Your time is the product. How you spend it is the strategy.
"I don't really get what I do sometimes," Christina said. Not out of self-doubt, but because no one had helped her articulate it. She was starting to see glimpses of something: a clearer version of herself and her work.
She just needed a mirror and the right people around her to help hold it steady.
The Shift
In BOM, the goal isn't hustle. It's clarity. Christina worked through the process of defining her Category of One—the positioning framework built for independent experts — to sharpen what makes her the obvious choice for the right clients, and invisible to the wrong ones.
New clients. Higher rates. Almost immediately.
Here's the part that surprises people: Christina raised her rates and landed new clients within weeks of joining BOM. Not months. Weeks.
That's not unusual inside Band of Misfits. What changed wasn't her skills. Her skills were excellent before she walked in the door. What changed was her confidence in naming them. Her ability to tell her story. Her willingness to ask for what her work is actually worth.
"The return on this investment showed up in my business almost immediately."
BOM didn't teach Christina email marketing. It gave her a room full of people who believed in her before she fully believed in herself — and a framework for turning that confidence into real business outcomes.
The BOM result
The Golden Rings framework — BOM's relationship-led growth approach — helps members build pipelines out of real conversations, not cold pitches. For Christina, showing up with clearer positioning and sharper confidence changed the quality of every sales conversation she walked into.
The real win: permission to do it her way.
Christina's goal isn't a bigger business. It's a better one.
She wants to spend her days doing the work she loves with clients she enjoys while having enough energy left over for the rest of her life. She's working through what that looks like in practice: how to set limits, when to say no, how to protect the work that lights her up without feeling like she's leaving something on the table.
This is the kind of thing that sounds simple until you try to do it while running a business. Then it becomes the work.
She's not there yet — and she'll tell you that. But she's asking the right questions now. And she has a community around her that gets it, celebrates her wins, and doesn't make her feel like slowing down is the same as giving up.
In the world of independent consulting, that's rare. Inside Band of Misfits, it's the whole point.
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"The Band of Misfits community has given me people to celebrate, learn from, and lean on while I build something that's truly mine."
Christina Campo
Email Marketing & CRM Consultant
Specialty
Email strategy, marketing automation, CRM systems
In business:
~1 year at time of joining BOM
Goal:
A focused, sustainable consultancy built around the work she loves
BOM tools she's worked with:
Life Coin (work-life scorecard)
Category of One (positioning)
Golden Rings (relationship-led growth)
3 Problems Framework (client conversations)
What shifted:
New clients. Raised rates. Clearer direction.
