The single biggest call to action, on nearly every site, was "Book a Call."

Ideal customer profile frameworks are supposed to be foundational. Most of them are useless.

I'm not an affirmation guy. I don't have a stack of index cards on my bathroom mirror. But this one worked, and I still use it almost every week.

The advice going around says bury your prospect in pain. The research says that move loses the deal 84% of the time. Here's what to do instead.

I told independent consultants they didn't need to publish content. Jimi Gibson's new book UNINVISIBLE, proved me wrong, and the gap between visible and invisible owners is bigger than I expected.

Even Steve Jobs couldn't see his own vision until the proof was staring him in the face — here's the Two Minds every independent expert needs to grow.

Feeling stuck in your consulting or coaching business? Clear the mental clutter with this simple brain dump exercise before chasing a new strategy.

It matters more what you say than how you say it. Effective positioning and marketing is about being clear and compelling. Here’s the test to see if you’re being clear or confusing your customers.

Want to charge more for your consulting or coaching services? Don't double your rates. Do this instead.

Revenue slow? For consultants and coaches, impact is the leading indicator and money follows. A mindset shift for independent experts in lean seasons.

Hate selling yourself? Skip the scripts and pain-agitation tactics. Talk about the problems you love solving and let genuine energy close the right clients.