When Your Brain Won't Shut Off

Your Brain Won't Shut Off. Here's What I Say to Mine.

I get a compliment a lot. It goes something like this.

"I don't know what it is about you, Stephen, but every time I'm around you I feel calmer."

I'll take it. There are real reasons for it. I've spent thirty years studying how people are wired, what they need, and what they're actually saying with the stuff they don't say out loud. When we're together, I can usually meet you where you are and bring you down a notch.

Here's the confession. If you could look inside my head, calm is not the word you'd use.

Mad scientist. Chaotic. Never satisfied. That's closer.

I don't take the thoughts personally anymore. I stopped assuming years ago that the voice in my head is me. It's a recording. It's a loop built out of everything people said around me my whole life, plus the noise of the culture we're swimming in. It sounds like my voice, but it isn't mine.

But when you're building something that matters, that loop gets loud. In the early days of the business, mine was relentless. Will I get enough clients? Is this going to work? Am I going to fail? You can refuse to identify with thoughts like that and still feel them get under your skin.

So I taught myself a mantra.

I'm not an affirmation guy. I don't have a stack of index cards on my bathroom mirror. But this one worked, and I still use it almost every week.

Three lines.

Nothing to do.

Nowhere to go.

No one to be.

I say it on repeat when the mind will not unhook itself from the work.

Nothing to do

This one is permission.

You could work twenty-nine hours straight and end the day as a puddle. The list will still be there. If you're any good at what you do, the list gets longer, not shorter. Success does not clear your plate. It refills it.

So you have to intervene. You have to be the one who observes the thoughts and then directs them, instead of getting dragged behind them like a water skier who won't let go of the rope.

Tell your brain: the work is done. For now.

Nowhere to go

No more running. No car, no ten stops, no errands, no reopening the laptop to zip through email one last time. No next thing.

This one is simple. Most people skip it anyway, because motion feels productive even when it's just anxiety with a to-do list.

No one to be

This is the one that gets the head scratch. It's also the most important line of the three.

My whole life, I had to be somebody. I don't mean big shot. I mean I had to hustle to put food on the table starting in my teens, mostly on my own. I grew up fast. Maybe you did too.

That creates a perpetual motion machine. There was always a version of Stephen who had to show up. Hit the goal. Get paid. Survive. Fight again tomorrow.

Most of the independent experts I work with have some version of this. They've been the breadwinner. They've carried the family. They've been the mom or the dad, which is a twenty-four hour job with no performance review and no severance.

And our sense of self gets built early, then reinforced daily. We stay in motion trying to be perceived as credible, knowledgeable, trustworthy, successful. Pick your adjective. There's a mask for it.

"No one to be" is the invitation to put all of it down.

No fixed identity. No performance. No armor. Isn't that the best thing about the people in your life who actually care about you? You don't have to put on airs. You get to just be there.

I don't have to be the founder for the next few hours. I don't have to be the one with all the answers. I don't have to be the one who picks up after people who can't lead themselves.

What happens when you actually get there

Three things, reliably.

The ideas show up. I'll fight a problem all day, get nowhere, close the laptop, start walking, and the answer arrives uninvited about eleven minutes in. The mind solves things when you stop squeezing it.

The fixation shrinks. Whatever the brain was gnawing on turns out to be smaller than advertised. Half the time it evaporates entirely by morning.

You meet yourself. This is the strange one. You get quiet enough to notice you've been suppressing something real, because you've been busy being all these different people for all these different people. There's a bigger, more expansive version of you underneath the roles. You don't have to aim for that awareness. It just shows up when the noise stops.

How to use it

Say it while you're moving. Walking is best. Any calming motion works.

Say it on the loop the same way your brain says the other stuff on a loop. You're not adding a new thought. You're overwriting an old one.

Nothing to do. Nowhere to go. No one to be.

Try it the next time your brain won't let go. Then tell me what happened.

Profits + Peace ✌️ — Stephen

Previous
Previous

Two Ideal Client Profile Frameworks That Make You the Obvious Choice

Next
Next

Scared Buyers Don't Buy